I have asked my contact in LIPA for three key phrases that might describe the acts he represents, and also what style of artwork might suit the bands, and he responded with "pop," "fresh" and "positive." Producing light, saleable artwork has been something I've struggled with in the past, but these are some sketches I produced in response to the briefing.

I'm using bold colours and simple forms with the idea that these designs will be most easily transferrable to a final design, and could work across a range of media. The sketches have been fun to produce, once I got a handle on how to produce friendly, 'pop'-oriented work.